Monday, May 7, 2012

The Social Network

Mike Madarasz

Facebook’s initial public offering is now less than two weeks away.  The craze surrounding it will almost certainly cause it to be overvalued initially.  More importantly, the release raises the question of just how viable Facebook will be in the long run.  Whether Facebook will remain mainstream in the future or join MySpace in the digital graveyard is a hotly debated topic. 
Many people believe that at this point Facebook is so widely used that it would be extremely difficult if not impossible to take their place in the realm of social media.  The way I see it, it is only a matter of time until the “next Zuckerburg” arrives and offers something that trumps Facebook.  There is always going to be something better and more advanced that will come along.  If you asked anyone five or six years ago if AOL Instant Messenger would ever be dated, I’m sure you would get the same response as if you asked an identical question about Facebook today.  Ultimately, I see two factors opening the door for competitors down the road.
1.    A site with a more narrow focus will move in.  Facebook seems like they are already starting to over expand.  Newsfeeds are now cluttered with notifications about Words With Friends, Spotify and friends viewing videos and reading articles.  I can see this trend starting to frustrate people in the future.  Much like the way Facebook originally catered to college students and made MySpace obsolete, another site with a narrower focus could crop up and get a foothold in the market. 

2.    A site will be able to aggregate everything and make the internet a one stop experience (cough cough Google).  Google now competes with Facebook via Google+ .  Users can already search the internet, access their e-mail, get directions, instant message and search YouTube on one site.  It is only a matter of time before Google, or another site, is able to patch all of these services together under a single umbrella.
I am now about to post the link to this blog on Facebook.  Stay tuned though because at this time next year, it may be posted to MySpace, Google+ or something we haven't heard of yet.

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